EAST Demographics

• The readership is an affluent, influential, and discerning population that spans both North and South Forks, encompassing visitors and second-home owners, as well as year-rounders

• 20,000 copies of each issue of EAST are produced. These are distibuted directly to 10,000 paying subscribers and single-copy buyers of The East Hampton Star; among the paid subscribers are approximately 1,000 within New York City, including many tastemakers and cultural influencers

• Additional copies of EAST are distributed on a controlled basis at select retail and high-traffic locations from Southampton to Montauk, including Water Mill, Bridgehampton, Sag Harbor, East Hampton, Springs, and Amagansett, as well as in the region’s hundreds of hotels and inns

• Pass-along readership is 3.5. In other words, our 20,000 magazines are passed along to 70,000 readers, according to industry reports

PRINT
Summer population (resident and visitor): 262,000

Winter population: 54,573

Housing units: 56,556

Household median income: $90,400

Median residential sale: $1.1 million (East Hampton Town)

Median age: 44

Gender: 43% male / 47% female

 

 

DIGITAL
easthamptonstar.com and east.easthamptonstar.com

Visitors: 772,200

Views: 3.4 million anually

Average weekly sessions: 20,000

Geographic: East Hampton 25%, N.Y.C. 21%, Southampton 7.8%